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The Best Packaging Design Has These Top 6 Qualities

When it comes to packaging design, it's not just about wrapping it up and slapping on a label. Oh no, it's an art form, a science, and a dance-off all rolled into one. If your packaging was a contestant on "So You Think You Can Design," would it waltz its way to victory or stumble over the first step? Let’s unpack (pun intended) the top 6 qualities that separate the best from the rest.

3 shelves with various sizes of small boxes, product containers, the middle one shows "Sleep".
What Does It Take To Make Your Package Stand Out?

1. It’s So Attractive, It Flirts with You

First impressions matter. The best packaging design doesn't just catch your eye; it winks at you from across the aisle. If your product was on a dating app, its packaging should be the profile picture that gets swiped right, every time. Bright colors, bold fonts, or sleek minimalism? Whatever its style, it should be dressed to impress.

2. Smarter Than Your Average Box

Great packaging is clever. It knows that being pretty isn’t enough; it needs brains too. This means functional design that thinks outside the (literal) box. Is it reusable or does it transform into something else entirely? The best packaging designs add value, turning the mundane act of opening a box into a delightful experience.

A small vase with daisies beside an open box with confetti on top of brown paper.
Beautiful, Transformative Packaging Adds Value

3. Eco-Friendly Is Its Middle Name

Sustainability isn’t just a buzzword; it’s a lifestyle. The coolest packaging designs are those that tread lightly on the earth. They’re made from recycled materials, are fully recyclable, or better yet, compostable. In a world where single-use plastics are a no-no, the best packaging designs are green heroes in disguise.

4. It Speaks Your Language

Ever picked up a product and felt like it was speaking directly to you? That’s no accident. Top-notch packaging communicates clearly what the product is, who it’s for, and why you absolutely need it in your life. It tells a story that resonates with you, making it irresistible.

5. As Secure as Fort Knox Wins Best Packaging Design

The best packaging protects its contents like a lioness protects her cubs. Whether it’s ensuring that your potato chips arrive uncrushed or your new smartphone unscratched, top-tier packaging is designed to withstand bumps, drops, and the occasional postal service punt.

Brown paper coffee cup with white lid with a drawing of a strong man's body on the front.
Packaging That Can Take A Hit Says A Lot About Your Brand

6. It’s So Unique, It Belongs in a Museum

Lastly, the best packaging designs are memorable. They stand out not just for being different, but for being boldly innovative. Think of packaging that you’ve kept long after the product is gone. That’s the mark of great design - it creates an emotional connection, making it something you want to keep, display, or even repurpose.

So there you have it, the secret sauce to packaging design that not only looks good but is smart, sustainable, communicative, protective, and unforgettable. Next time you’re admiring a particularly clever packaging design, remember, it’s not just about what’s on the outside. The best packaging tells a story, protects its treasure, and maybe, just maybe, flirts a little with the consumer.

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